Zielnik Apteczny

the communication’s marketing goal

maintaining the leading position in the herbal medication market
putting a stop to market share shrinking (less expensive competitive products)

JHC’s tasks

reminder of Herbapol Lublin’s herbal products targeted at the patients and pharmacists; indicating the products’ functional attributes
education in the realm of herbalism; including younger users into the consumer base
support in achieving sales targets

the tasks involved

product packaging
promotion claim
press ads
POS materials

Herbapol Lublin

since 2011